Suitsupply was founded in 1999 by Fokke de Jong, who still serves as CEO. De Jong started Suitsupply as a web-only store, and became an early adaptor to the omnichannel strategy when he opened a physical store in 2000. In 17 years, the company has become a widely recognized brand in Europe, the US, and Asia. Suitsupply is active in the whole value chain; from design, sourcing, production, distribution to end-user sales, through a network of both physical stores and a webstore. Suitsupply currently operates 91 stores in 73 cities on 3 continents.