Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver’s Kitsilano neighbourhood.
Lululemon’s vision for its store was to create more than a place where people could get gear to sweat in, lululemon wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility. It was also important for them to create real relationships with their guests and understand what they were passionate about, how they liked to sweat, and help them celebrate their goals. Today, lululemon does this in its stores around the globe.