Retailing is on a mission to innovate and reinvent, and many of the ideas being tested are now under the same roof at Plano’s Legacy West.
Neighborhood Goods, which opens Saturday, is a new kind of shopping experience with brands that will rotate in and out, leases as short as a couple of months and a place for online-only brands to meet customers in the physical world.
And, of course, there’s food and drink and places to sit and ponder. The store’s app explains everything and is a way to communicate with the staff. For example, click on the “Bring it to me” button and you can have a pair of jeans in your size brought to you at your table at the Prim & Proper restaurant that anchors the middle of the 14,000-square-foot space.
Neighborhood Goods is opening with 22 brands occupying various size spaces from tennis champion Serena Williams’ new leisure apparel brand called Serena to Reese Witherspoon’s Draper James.
Stadium Goods, a sneaker and streetwear brand from New York with a strong following, is expected to draw lines out the door with collectible sneaker drops and frequent new product releases, said Matt Alexander, a Dallas entrepreneur with fashion and retail experience who co-created Neighborhood Goods with Mark Masinter, a Dallas-based retail leasing consultant to developers and retailers.
They picked Plano’s new $3.2 billion, 255-acre Legacy West mixed use development for the first Neighborhood Goods location. Masinter is a partner in the group led by Fehmi Karahan who developed Legacy West, and he was responsible for leasing its 425,000 square feet of retail and restaurant space.
BY: Maria Halkias
Originally published in The Dallas Morning News.
Read the full original article here.