Neighborhood Goods Now Open
Neighborhood Goods is a Dallas-based startup that has created a modern alternative to — and evolution of — the traditional department store, offering an ever-changing selection of brands, events, and social experiences in its store and on the web.
“After over a year of work, we’re so proud to be opening our store to the public,” said Matt Alexander, co-founder and CEO of Neighborhood Goods. “We’ve been thinking exhaustively about how to create a more positive and exciting relationship between customers and brands. Whether via our curation, our storytelling efforts, or our technology, the experience for customers and brands alike has been our absolute focus. So, we’re excited to see people in the room.”
The new location will boast just under 14,000 square feet, taking a unique approach to the typical store layout. Designed in partnership with Droese Raney Architecture, the space is built to be conducive to the store’s constant evolution. Its modular architectural system of retail spaces, street-like circulation, and multiple frontages to brand spaces, are designed to encourage shopper movement and brand discovery. Even its custom retail fixtures, which provide brands with a thoughtful framework to build upon, challenge expectations of the typical department store.
The first wave of brands to join Neighborhood Goods at its Plano, Texas location range in footprint and category, including both internationally-recognized and digitally-native brands covering the fashion, accessories, beauty, home decor, family, wellness, and consumer tech verticals.
Brand partners include: leading multi-room wireless home audio brand, Sonos, which is providing an unparalleled sound experience in store and highlights product in an experiential lounge setting; sneaker & streetwear marketplace, Stadium Goods, offering in-store “drops” of limited edition products; colorful kids clothing brand, Primary, providing an in-store play area for kids; the all-encompassing men’s wellness brand focused on personal care, hims, which will be available to consumers via retail integration for the first time; direct-to-consumer home furnishings brand, The Inside, providing an in-store bedroom activation featuring customizable furnishings; affordable contact lens brand, Hubble, hosting interactive eye exams; candles that change everything, Otherland, will provide the scent of the store; Made In’s custom cookware and Year & Day’s ceramics and flatware will be used in-restaurant at Prim & Proper and will be available for purchase at The Residency; tools for efficient living brand simplehuman, will feature innovative mirrors and bins throughout the space; Framebridge providing a curated collection of frames for the art in the space; and local Dallas artist, Rob Wilson, via RR&Co Shop, has created custom artwork to outfit the space and be sold exclusively through Neighborhood Goods.
Additional brands include UK-based luxury pajama brand, Desmond & Dempsey; modern menswear brand, Buck Mason; Reese Witherspoon’s Southern-inspired lifestyle brand, Draper James; underwear and loungewear brand, MeUndies; skincare brand Colleen Rothschild; direct-to-consumer mattress and bedding brand, Allswell; modern goods for the well-traveled home brand, The Citizenry; the world’s first zero-waste, organic beauty brand, LOLI Beauty; and bicycle brand, Pure Cycles.
Neighborhood Goods also features its own in-store concepts, including The Residency, where customers will find a collection of products from new, local, and pilot brands, and the Gift Guide, a dedicated space for giftable goods selected for the holidays in partnership with some of the top brands in the industry.
Prim & Proper, Neighborhood Goods’ in-home restaurant created in partnership with Front Burner Restaurants, is at the heart of the store. Also embodying the new retailer’s playfulness and approachability, the restaurant features menu items such as Millennial Toast, its own take on the Instagram-famous avocado toast, and the Neighborhood Mule, their twist on a cocktail classic.
In tandem with the store opening, Neighborhood Goods is also launching their website and iOS app where customers are not only able to shop a world-class selection of brands and products, but also peruse immersive editorial content, order for in-store pick-up, RSVP for events, enhance their in-store shopping experience, and more. While visiting the store, app users are able to have product brought to them, in addition to having staff assist them on demand, wherever they are in the room.