DALLAS – Sept. 20, 2018 – Neighborhood Goods is announcing the location of their first store, set to open this November in Plano’s Legacy West; a $3.2 billion, 255-acre open-air retail and restaurant development in one of America’s fastest growing and affluent cities. Neighborhood Goods is a Dallas-based startup that is creating a modern alternative to — and evolution of — the traditional department store.
“Legacy West has quickly become the region’s leading development to live, work, eat, play, and shop. The addition of Neighborhood Goods, an innovative, state-of-the-art retailer, to our existing line up of great tenants, will bring a new vibrancy and strengthen Legacy West’s retail presence in North Texas and beyond,” said Fehmi Karahan, President and CEO of The Karahan Companies.
Neighborhood Goods is offering brands a uniquely efficient and affordable channel for growth and acquisition through custom activations of varying length, while elevating all aspects of what consumers have come to expect from department stores of today. Through an ever-changing landscape of cult-style brands, products, and concepts, in addition to an in-store restaurant, daily event programming, and an editorially driven e-commerce platform, Neighborhood Goods aims to foster a new culture around shopping and the experiences therein.
The first wave of brands to join Neighborhood Goods at its Plano, Texas launch location range in footprint and category, including both internationally recognized and digitally-native brands covering the fashion, accessories, beauty, home decor, family, wellness, and consumer tech verticals. The first brand partners who will be part of launch include sneaker & streetwear marketplace, Stadium Goods; direct-to-consumer home furnishings brand, The Inside; UK-based luxury pajama brand, Desmond & Dempsey; direct-to-consumer mattress and bedding brand, Allswell; modern menswear brand, Buck Mason; Reese Witherspoon’s Southern-inspired lifestyle brand, Draper James; colorful kids clothing brand, Primary; the all-encompassing men’s wellness brand focused on personal care, hims; underwear and loungewear brand, MeUndies, and affordable contact lens brand, Hubble.
Additional brand integrations include Otherland, who will be providing the scent of the store, Made In, whose custom cookware will be used in Neighborhood Goods’ restaurant, simplehuman, whose innovative mirrors and bins will be featured throughout, and Framebridge, who will be providing a curated collection of frames for the art in the space, among others. Local Dallas artist, Rob Wilson, via RR&Co Shop, will be creating custom artwork to outfit the space and be sold exclusively through Neighborhood Goods.
“When we set out to curate our launch lineup, we planned to sign 10 to 15 brands for the Legacy West location,” said Matt Alexander, co-founder and CEO of Neighborhood Goods. “Now that we’ll be launching with 25 – 35 of some of the most dynamic brands — established and digitally-native startups alike — we believe it represents a resounding endorsement of the concept and the opportunity in the space. Brands, property developers, and consumers are all clamoring for new types of retail experiences and, with this group, we believe we’ll be delivering something very special.”
Complementary to the brands they’re featuring, Neighborhood Goods is also introducing a number of engaging in-store concepts. Its restaurant, Prim & Proper, created in partnership with Front BurnerRestaurants, a culinary innovation lab for unique Dallas-based brands, will invite customers to visit for food and drinks from day to night. Neighborhood Goods will also house its own retail concept, The Residency, where customers will find a thoughtfully curated collection of products from new, local, and pilot brands, including bicycle brand, Pure Cycles. The company is also creating a bedroom environment housing some of the industry’s top home brands, as well as a dedicated space for gifts curated for the holidays in partnership with some of the top brands in the industry.
Neighborhood Goods’ full list of retailers will be steadily announced and released over the coming weeks via the company’s social channels.
As the November launch nears, Neighborhood Goods has expanded their internal executive team to include Patti Mason, director of operations; Elliot Jay Stocks, director of editorial; Fallon Johnson, director of marketing; and Scott Cooper, director of partnerships. The team, with a vast background in the retail/commerce space, is poised to launch and lead in the growth of the brand’s footprint in 2019.