Plano just may be the future of shopping.
It’s certainly already won over Neighborhood Goods CEO Matt Alexander after some initial apprehension. But Alexander quickly grew to understand the massive demand and consumer appetite brought about by the ever-growing Legacy West development.
“It started as one of those things I was pre-apologizing about, saying we were opening in Plano,” Alexander tells PaperCity. “These days, as we dig into Plano, it continues to be one of the most popular elements of who and what we are.”
Now, Neighborhood Goods is set to open up its first physical store anywhere in Legacy West in November. And it’s promising a shopping revolution of its own.
Think digitally native and internationally recognized brands showcasing the best of fashion, beauty, accessories, home decor, wellness and family offerings.
You can expect names like Reese Witherspoon’s celebrity-driven, celebrated clothing brand Draper James, modern menswear brand Buck Mason and mattress and bedding brand Allswell.
Legacy West is a fitting locale for Neighborhood Goods. The $3.2-billion, 255-acre mixed-use development is drawing luxury brands north.
BY: Annie Gallay
Originally featured in PaperCity Magazine
Read the full original article here.